Icon technique

Everyone knows about the KISS principle ("Keep it simple, stupid"). This is the principle we apply to our explainer films, when we use the icon technique.

We compress the statements and information to their most essential form, develop ideas for icon-based typographic and design implementation and place the pictorial worlds in front of a minimal backdrop within an animation film set to sound.

Our production process

To ensure that you receive exactly the right film to fit your wishes, your ideas and your budget, our main priority during our production process is to stay in close dialogue with you.

In the first phase, we clarify your wishes and our assignment in a comprehensive and detailed manner. This helps us avoid unpleasant surprises afterwards. Then we start working on the content: You tell us what you want to happen in your film, what the main idea should be and what you want the viewer to remember. Based on this, we create the storyboard and the corresponding visualisation.

This can be in cut-out technique, icons, 2-D animation or a live action film: In any case, you'll get the chance to approve our storyboard before we start production. After this, it's just a small step before you can use your individual explainer film!